Instamojo – Everything You Need to Know


Instamojo is a leading Indian fintech company that provides a platform for small businesses and entrepreneurs to sell their products and services online. With its user-friendly interface and innovative features, Instamojo has become a popular choice for individuals and businesses looking to establish an online presence and streamline their payment processes. In this article, we will explore everything you need to know about Instamojo, including its features, benefits, and success stories.

What is Instamojo?

Instamojo was founded in 2012 by Sampad Swain, Akash Gehani, and Aditya Sengupta with the aim of simplifying the online selling experience for small businesses in India. It is a one-stop solution that enables individuals and businesses to create a digital storefront, accept payments, and manage their inventory, all in one place.

Instamojo offers a range of features that make it easy for sellers to set up their online store. These include:

  • Storefront Creation: Instamojo provides a simple and intuitive interface for sellers to create their online store. Users can customize their store with their branding, add product descriptions and images, and set their own pricing.
  • Payment Gateway: Instamojo integrates with multiple payment gateways, allowing sellers to accept payments from various sources, including credit and debit cards, net banking, and digital wallets.
  • Inventory Management: Sellers can easily manage their inventory through the Instamojo platform. They can track stock levels, set alerts for low stock, and update product availability in real-time.
  • Order Management: Instamojo provides a centralized dashboard where sellers can view and manage their orders. They can track order status, generate invoices, and communicate with customers.
  • Marketing Tools: Instamojo offers various marketing tools to help sellers promote their products and reach a wider audience. These include discount coupons, social media sharing, and email marketing integration.

Benefits of Using Instamojo

Instamojo offers several benefits to sellers, making it an attractive choice for small businesses and entrepreneurs. Some of the key benefits include:

  • Easy Setup: Instamojo provides a hassle-free setup process, allowing sellers to create their online store within minutes. The platform is user-friendly and does not require any technical expertise.
  • Low Transaction Fees: Instamojo charges a nominal transaction fee for each successful payment. The fees are competitive compared to other payment gateways, making it cost-effective for small businesses.
  • Secure Payments: Instamojo ensures the security of transactions by using industry-standard encryption and security protocols. Sellers can accept payments with confidence, knowing that their customers' data is protected.
  • Wide Range of Payment Options: Instamojo supports multiple payment options, including credit and debit cards, net banking, UPI, and digital wallets. This allows sellers to cater to a diverse customer base.
  • Integration with Third-Party Apps: Instamojo integrates seamlessly with popular third-party apps and platforms, such as WordPress, Shopify, and Mailchimp. This enables sellers to leverage additional features and enhance their online selling experience.

Success Stories

Instamojo has empowered numerous small businesses and entrepreneurs to achieve success in their online ventures. Let's take a look at a couple of inspiring success stories:

Case Study 1: The Chai Point

The Chai Point is a popular chain of tea outlets in India. They wanted to expand their reach and offer their products online. By using Instamojo, they were able to set up an online store and accept orders from customers across the country. The Chai Point saw a significant increase in sales and customer engagement after integrating Instamojo into their business model.

Case Study 2: The Handmade Store

The Handmade Store is a small business that sells handmade crafts and accessories. They were struggling to find a cost-effective solution to sell their products online. Instamojo provided them with an easy-to-use platform to showcase their products and accept payments. The Handmade Store experienced a boost in sales and was able to reach a wider audience through Instamojo's marketing tools.


Instamojo has revolutionized the way small businesses and entrepreneurs sell their products and services online. With its user-friendly interface, comprehensive features, and affordable pricing, Instamojo has become a go-to platform for individuals looking to establish an online presence. The success stories of businesses like The Chai Point and The Handmade Store demonstrate the positive impact that Instamojo can have on the growth and success of small businesses. Whether you are a budding entrepreneur or an established business owner, Instamojo offers everything you need to take your online selling journey to new heights.

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