Augmented Product


Welcome to our finance blog! In today's article, we will explore the concept of augmented product and its significance in the business world. Augmented product refers to the additional features and benefits that accompany a core product, enhancing its value and customer satisfaction. By understanding the augmented product, businesses can differentiate themselves from competitors and create a unique selling proposition. In this article, we will delve into the various aspects of augmented product, including its definition, examples, and its impact on consumer behavior and business success.

What is Augmented Product?

Augmented product is a marketing term that describes the additional features, services, or benefits that are added to a core product to provide enhanced value to customers. It goes beyond the basic functionality of the product and aims to exceed customer expectations. The augmented product can include a wide range of elements, such as warranties, customer support, installation services, customization options, and more.

Let's take the example of a smartphone. The core product is the device itself, which allows users to make calls and send messages. However, the augmented product includes features like a high-resolution camera, a long-lasting battery, access to app stores, and customer support. These additional features differentiate one smartphone brand from another and influence consumer purchasing decisions.

Examples of Augmented Product

To better understand the concept of augmented product, let's explore some real-world examples:

  • Automobile Industry: In the automobile industry, the core product is the vehicle itself. However, manufacturers often add augmented features such as GPS navigation systems, advanced safety features, and extended warranties to enhance the overall value for customers.
  • Fast Food Chains: Fast food chains often offer augmented products in the form of meal deals, where customers can get a burger, fries, and a drink at a discounted price. This additional benefit encourages customers to choose their brand over competitors.
  • Software Companies: Software companies often provide augmented products in the form of regular updates, technical support, and training materials. These additional services ensure that customers can maximize the value of the software they purchase.

The Impact of Augmented Product on Consumer Behavior

The augmented product plays a crucial role in influencing consumer behavior. Here are some ways in which it impacts customer decision-making:

  • Perceived Value: The augmented product increases the perceived value of the core product. Customers are willing to pay a premium price for a product that offers additional benefits and features.
  • Competitive Advantage: By offering unique augmented features, businesses can gain a competitive advantage over their rivals. This differentiation helps attract customers and build brand loyalty.
  • Customer Satisfaction: The augmented product enhances customer satisfaction by addressing their needs and preferences. When customers feel valued and supported, they are more likely to become repeat buyers and recommend the product to others.

Case Study: Apple and the Augmented Product

One of the most successful examples of leveraging augmented product is Apple Inc. The company has built a strong brand by offering a range of additional features and services to complement its core products.

Apple's augmented product strategy includes:

  • AppleCare: Apple offers extended warranties and technical support through its AppleCare program. This gives customers peace of mind and ensures they receive prompt assistance if they encounter any issues with their devices.
  • iCloud: Apple provides cloud storage services through iCloud, allowing users to seamlessly sync their data across multiple devices. This feature enhances the overall user experience and convenience.
  • App Store: Apple's App Store offers a vast selection of applications that users can download to enhance the functionality of their devices. This ecosystem of apps adds value to the core product and keeps customers engaged.

Apple's augmented product strategy has contributed significantly to its success and customer loyalty. By continuously improving and expanding the augmented features, Apple has created a unique selling proposition that sets it apart from competitors.

The Importance of Augmented Product for Business Success

Augmented product is essential for business success for several reasons:

  • Market Differentiation: In a competitive marketplace, businesses need to differentiate themselves from rivals. Augmented product allows companies to offer unique features and benefits that set them apart and attract customers.
  • Customer Retention: By providing additional value through augmented features, businesses can increase customer satisfaction and loyalty. Satisfied customers are more likely to become repeat buyers and advocates for the brand.
  • Increased Revenue: Augmented product often commands a higher price, leading to increased revenue and profitability for businesses. Customers are willing to pay more for a product that offers enhanced benefits and features.


Augmented product is a powerful marketing tool that allows businesses to differentiate themselves, increase customer satisfaction, and drive revenue growth. By adding extra features, services, or benefits to the core product, companies can create a unique selling proposition that attracts customers and builds brand loyalty. Examples from various industries, such as automobiles, fast food chains, and software companies, demonstrate the impact of augmented product on consumer behavior. Apple's success story further highlights the importance of leveraging augmented product to achieve business success. In today's competitive business landscape, understanding and effectively implementing augmented product strategies can make all the difference in gaining a competitive edge and thriving in the market.

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